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An Odd TV Campaign Cuts Through The Clutter In Healthcare Marketing
A few weeks back, I wrote that I was embarrassed to be a part of the advertising industry because of the silly strike that agencies overseas organized to limit the number of agencies that clients...
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How are Healthcare & Retail Marketing Alike?
Healthcare is moving toward a more de-centralized focus. Just like retail, healthcare now includes more stand-alone and strip-mall type locations and facilities. However, when it comes to marketing,...
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Why Healthcare Marketers Should Be Un-Pinterested
UPDATED 9/18/12: IF YOU READ THE POST ALREADY, SKIP TO THE UPDATE AT THE BOTTOM. Many healthcare marketers like to throw things at the consumer wall to see what sticks. It’s not a bad practice,...
View ArticleDoctors Prove That Persuasion Is Best Through Emotions, Not Knowledge
You think advertising needs facts and figures to persuade people to buy? Phooey. The health habits of medical professionals prove that emotions, not knowledge, are what gets people to act.
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